The Real Fraud Challenge: What Your Customers Expect from Authentication

Fraud doesn’t reach consumers through a single channel or moment. New U.S. research shows how consumers experience fraud spanning cards, account takeover, credential theft and scams, creating a broader challenge for how financial institutions recognize risk and intervene.

This webinar unpacks new Outseer research into what U.S. consumers actually expect from authentication and fraud prevention, and what those expectations mean for financial institutions. While consumers want to feel protected, 60% have abandoned an online purchase because the payment or security process was too difficult, slow, or confusing. At the same time, fraud protection ranks among the top three factors when 56% of Americans choose a new banking provider.

‍What You’ll Learn

• What new U.S. consumer research reveals about authentication, fraud protection and friction
• Where U.S. consumers actually experience fraud, and where perception and exposure don’t match
• How expectations of bank responsibility change when the customer authorizes the fraudulent payment themselves
• When banks should intervene, and how the right intervention changes across different fraud journeys