The Psychology of Scams: Using Behavioral Science to Disrupt Banking Scams

Stopping scams requires more than detecting fraud signals, it requires influencing behavior. 

In this expert-led session for financial institutions, behavioral science specialist Peter Staffell and Global Anti-Scam Alliance Managing Director Jorij Abraham will explore how banks can better prevent and intervene in scams. 

Grounded a new research paper, The Psychology of Scams, this presentation examines how fraudsters exploit psychological tactics across the scam attack chain. It provides a pragmatic approach for how financial institutions can respond with targeted, behaviorally informed tactics. 

Attendees will learn:

• Clear frameworks for applying behavioral science to scam prevention 

• How to leverage real-time interventions to disrupt scams at critical moments 

• Techniques to intervene when customers are under strong scam influence 

• Real-world case studies of successful, behaviorally driven interventions 

• Insights into industry collaboration and emerging best practices from GASA 

Built for fraud, risk, and payments leaders, this session will help you rethink how your organization prevents scams. 

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